Industry reports:

Delivering keynote:

Research reports:

As an industry analyst, Subba has delivered cutting edge, insightful and actionable research and delivered compelling, provocative keynote addresses. Some of the research reports delivered include:

• Enterprise software – An industry in transition
• Key enterprise trends:  (Direction of M&A, consolidation, Application acceleration, virtualization) Profiling  vendor strategies and moves
• Contact centre outsourcing and applications – An APAC growth story
• Changing scenario in IT services industry – Global study.
• Hosted applications market assessment – An APAC study
• Service oriented architecture – Relevance and impact in APAC
• Enterprise content management – Market sizing and trends
• Web 2.0 – Implications and applicability for the Enterprise

In addition to research reports,  authored  more than 30 market insight documents on various developments in ICT industry.

Keynote address and public presentations:

Subba has delivered more than 50 presentations and keynote addresses in Asia. Some of the themes that he has spoken include:

• Knowledge management – New trends and paradigms
• Leadership model for dynamic change
• Compliance and security issues – Challenges for end users
• Framework for excellence in IT off shoring industry
• Enterprise software -- Does the industry need to reinvent itself?
• Global delivery capabilities -- Easy to visualize, difficult to execute.
• IT Outsourcing -- Battle of the business models.
• The sourcing soups -- too many terms, too less clarity.
• SaaS -- Is it for you?
• Cloud computing -- Here comes the game changer!
• The CIO changeover -- From  "Chief" to "Catalyst"
• 12 trends that the CIO shouldn't ignore